Marshall McLuhan citations

Marshall McLuhan foto
1  0

Marshall McLuhan

Date de naissance: 21. juillet 1918
Date de décès: 31. décembre 1980

Publicité

Herbert Marshall McLuhan est un intellectuel canadien. Professeur de littérature anglaise et théoricien de la communication, il est un des fondateurs des études contemporaines sur les médias.

Étudiant les transformations culturelles apportées par l'imprimerie dans le monde occidental, il en arrive à la conclusion que le média de communication peut avoir, à long terme, plus d'importance que le contenu qu'il transmet car il est une extension de nos sens et, de ce fait, détermine la façon dont nous abordons le monde et la société. Outre l'imprimerie, McLuhan s'intéresse aussi à l'effet de la radio et tente de prévoir les bouleversements qu'entraînera la télévision. Il anticipe même, à certains égards, l'impact d'un ordinateur portable miniaturisé.

Citations Marshall McLuhan

Publicité

„The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber.“

— Marshall McLuhan
Context: Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber. (p. 261)

„Innis sacrificed point of view and prestige to his sense of the urgent need for insight.“

— Marshall McLuhan
Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities.“

— Marshall McLuhan
Context: I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world. Letters of Marshall McLuhan (1987), p. 413

„Scribal culture and Gothic architecture were both concerned with light through, not light on“

— Marshall McLuhan
Context: Scribal culture and Gothic architecture were both concerned with light through, not light on. (p. 120)

„The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action“

— Marshall McLuhan
Context: The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action. Letter to Harold Adam Innis (14 March 1951), published in Essential McLuhan (1995), edited by Eric McLuhan and Frank Zingrone, p. 74

Publicité

„Advertising is the greatest art form of the twentieth century“

— Marshall McLuhan
Context: Advertising is the greatest art form of the twentieth century. quoted in Advertising Age, Sep. 3, 1976

„Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.“

— Marshall McLuhan
Context: Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence. (p. 186)

„In antiquity and the Middle Ages reading was necessarily reading aloud.“

— Marshall McLuhan
Context: In antiquity and the Middle Ages reading was necessarily reading aloud. (p. 94)

„Everybody tends to merge his identity with other people at the speed of light“

— Marshall McLuhan
Context: Everybody tends to merge his identity with other people at the speed of light. It's called being mass man.

Publicité

„He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...“

— Marshall McLuhan
Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

„The hardware world tends to move into software form at the speed of light“

— Marshall McLuhan
Context: The hardware world tends to move into software form at the speed of light.

„Heidegger surf-boards along on the electronic wave as triumphantly as Descartes rode the mechanical wave.“

— Marshall McLuhan
Context: Heidegger surf-boards along on the electronic wave as triumphantly as Descartes rode the mechanical wave. (p. 280)

„There is nothing willful or arbitrary about the Innis mode of expression.“

— Marshall McLuhan
Context: There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits... p. 216; this paragraph was quoted as "context (0) - THE INNIS MODE" by John Brunner, the epigraph or first chapter in his novel Stand on Zanzibar (1968)

Prochain
Anniversaires aujourd'hui
Jean Rouaud7
écrivain français 1952
Tamora Pierce foto
Tamora Pierce1
écrivaine américaine 1954
Marco Denevi foto
Marco Denevi4
1922 - 1998
Maurice Herzog1
1919 - 2012
Un autre 14 ans aujourd'hui
Auteurs similaires
Harold Innis foto
Harold Innis
économiste et théoricien de la communication canadien
Paul Lazarsfeld foto
Paul Lazarsfeld
sociologue américain
Frédéric Saldmann1
cardiologue et nutritionniste
Pierre Jourde1
écrivain français
Russell Brand foto
Russell Brand
acteur, présentateur de télévision et radio